Full article: Revisiting the 'concentration vs spreading debate': perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption
Marketing and Strategic Management
Nigel PIERCY | Consultant and independent researcher | Research profile
Key determinants of managing the marketing asset of global companies | Semantic Scholar
Market-Led Strategic Change | Nigel F. Piercy | Taylor & Francis eBook
PDF] Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management | Semantic Scholar
Can We Learn Together?: Co-Creating with Consumers - Deborah Roberts, Susan Baker, David Walker, 2005
Amazon.com: Market-Led Strategic Change: Transforming the process of going to market: 9780415834261: Piercy, Nigel F.
Nigel Piercy's Definition of Marketing - 1998 Words | Report Example
Market-Led Strategic Change | Nigel Piercy | Taylor & Francis eBooks,
PDF) Journal of Accounting & Organizational Change Strategic management accounting and business strategy: a loose coupling? Article information | Rima Mougharbel - Academia.edu
Amazon.com: Market-Led Strategic Change: Transforming the process of going to market eBook : Piercy, Nigel F.: Kindle Store
The wind of change: A dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents - ScienceDirect